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Culture. Music. Community. Everywhere.

THE GLOBAL SOUND
OF THE DIASPORA

The diaspora spans 250+ million people worldwide.

No single platform connects this cultural ecosystem.

Friends Only is building it.

The Network

COMBINED REACH

Friends Only sits at the center of a global creative network — artists, producers, songwriters, and cultural voices spanning genres, generations, and geographies. This is what that proximity is worth.

200B+
Combined Streams
135+
Artists in the Network
55+
Grammy Wins
30+
Countries
185+
Nominations
26+
#1 Hits

Every collaboration, every feature, every placement multiplies reach across the entire ecosystem. This is the network effect.

The Architect

NATALIE
PROSPERE

Nearly two decades managing Grammy and Oscar-winning talent, co-founding a label venture with Disney Music Group, and placing music in the biggest franchises in entertainment. Now she’s building Friends Only, the ecosystem where music, culture, and community meet.

1
Academy Award
Best Original Song
15
Grammy
Wins
17x
Platinum
Certified
Sync Placements
The Honorable Shyne
Vincent Berry II • Hulu
Star Wars: The Acolyte
Victoria Monét × D’Mile
Marvel’s Spider-Man 2
EARTHGANG × D’Mile
She Taught Love
India Shawn • Hulu

She built the track record. Now she’s building the company.

BORN IN JAMAICA — VOL. 1

HOW IT ALL
BEGAN

In August 2020, while the world was shut down, Natalie brought together 20 of some of her favorite artists across genres in Ocho Rios, Jamaica for a 6-day writing camp — legends alongside emerging talent, all under one roof. With potential sponsors sidelined by COVID, Natalie self-funded the entire camp.

What was supposed to be a creative retreat became something bigger. The chemistry was immediate. In six days, they recorded over 50 records — and every artist walked away saying the same thing: we need to do this again.

Born In Jamaica isn’t a compilation. It’s a time capsule.

“The song had a vibe. They asked me, ‘Record sumn Uncle B’, and I immediately belted ‘Born in Jamaica weh the sumn come from’ — they all loved it.”

— BERES HAMMOND

Two singles out. Artists on board.
And we’re just warming up...

Friends Only 05 Confidential

Born In Jamaica — Vol. 1

THE ALBUM

A genre-defying compilation spanning reggae, dancehall, hip-hop, R&B, and afrobeats.

01
Never Be The Same▶ OUT NOW
Buddy, Kabaka Pyramid, MediSun, EARTHGANG
07
Treehouse
Austin Brown
02
Born In Jamaica▶ OUT NOW
Beres Hammond, Jesse Royal & MediSun
08
Out Of Time
Buju Banton & India Shawn
03
Deya
Chip, Mavado & Govana
09
Nothing Less
Melanie Fiona
04
Shotta
Mystic Marley & MediSun
10
Sweet Love
Shaggy, EARTHGANG & Beres Hammond
05
Guh Fi Mine
Taranchyla & Kardinal Offishall
11
See Jah
Kabaka Pyramid, Stonebwoy & All Mity
06
Weakness
Moliy
12
Growing Apart
VB, JID, Tiana Major 9 & Buddy

12 tracks • 20 artists • 5 genres

“The Jamaica Tourist Board is proud to support Born In Jamaica as a powerful celebration of our culture, music, and people.”

Kris DaCosta — Jamaica Tourist Board

Our Friends

ALBUM ARTISTS

A roster that spans genres, generations, and geographies.

60M+
Combined Monthly Listeners
15M+
Combined Social Following
6
Grammy Wins
7
Countries Represented
10B+
Combined Streams
Beres Hammond
Grammy Nominated • Reggae Icon
680K • 358K
Buju Banton
Grammy Winner • Reggae Icon
1.8M • 2M
Shaggy
Diamond-Certified • 2x Grammy
24.7M • 2M
Mavado
The Gully God • Dancehall Icon
1.2M • 1M
Stonebwoy
BET Best Intl Act • Grammy Nom
561K • 5M
Melanie Fiona
2x Grammy Winner • Multi-Platinum
667K • 721K
J.I.D
Grammy Nominated • Dreamville
17.9M • 2M
Chip
MOBO Winner • UK #1 Artist
924K • 551K
EARTHGANG
Grammy Nominated • Dreamville
3M • 594K
Kardinal Offishall
Juno Winner • Multi-Platinum
6.7M • 113K
Kabaka Pyramid
Grammy Winner • Best Reggae Album
681K • 306K
Jesse Royal
Grammy Nominated • Reggae Revival
306K • 258K
Buddy
Compton’s Own
563K • 323K
Mystic Marley
The Marley Legacy
88K • 50K
Tiana Major9
Grammy Nominated • Queen & Slim OST
1M • 113K
MediSun
Grammy Winning Songwriter
74K • 9.7K
India Shawn
R&B Singer-Songwriter
138K • 73K
Moliy
Viral Hit • Afro-Dancehall
11.7M • 623K

The Old Playbook

SIGNINGS
EXCLUSIVITY
ADVANCES
CROSS-COLLAT
LOCK-INS

The Difference

WHAT SETS
US APART

We fund everything. We own the masters. Artists show up and promote. Everyone eats.

FRIENDS ONLY — 50%
ARTIST POOL — 50%

Investor Side

Friends Only’s share of net master revenue. This is where your investment participates.

Creator Side

Split between featured artists, producers, songwriters & collaborators on each track.

Why Artists Say Yes

Earn between album cycles — new revenue when they’re not in release mode

Cross-promotion — every collab puts artists in front of each other’s audiences

Full infrastructure — video, radio, PR, marketing — we bring it all

Our Verticals

THE “5M” MODEL

Every vertical feeds the next — one release generates music revenue, content, merch, a live activation, and new members.

MUSIC MEDIA MERCH MOMENTS MEMBERSHIP
MUSIC
Song-by-song partnerships.
100% master ownership.
MEDIA
Docuseries, podcast,
content behind the music.
MERCH
Co-branded capsules tied
to releases and cities.
MOMENTS
Live shows, sound systems,
cultural activations.
MEMBERSHIP
Community access, digital
passport, city ambassadors.

The Foundation

M1

MUSIC &
PUBLISHING

100% Master
Ownership

Every song is a permanent asset. We build the catalog one collaboration at a time — and it earns forever.

Streaming & Radio DSPs, terrestrial, satellite, mechanicals
Sync Licensing Film, TV, ads, gaming
Brand & Sponsorship Campaigns, partnerships, cultural moments
Content & Media Video, podcast, BTS — 100% owned by FO

Friends Only Music Publishing

Kobalt-administered catalog with five signed writers who wrote and produced across the compilation — the music and the publishing live under one roof. MediSun and All Mity are Natalie’s brothers. Dre Day, JLL, and Universvl were discovered at the first Jamaica writing camp — creative relationships that became publishing deals.

MediSun All Mity Dre Day JLL Universvl
Natalie and Zac Jones podcast rooftop Kingston

The Storytelling Platform

MEDIA

M2
"Born In Jamaica" Docuseries
The story of how Jamaica has influenced global culture — musically and beyond. The album is the soundtrack. Already filming across key markets.
Friends Only Podcast
Unfiltered conversations with the artists, producers & voices shaping Caribbean culture globally. Episodes already live.
Food With Friends
Diaspora food culture meets travel content. Every city activation generates an episode. Sponsorable from day one.
M3

Product & Commerce

MERCH

Capsule Drops
Limited runs tied to every release & event cycle
Destination Merch
City-specific drops that turn every market into a collectible
Artist Collabs
Co-branded drops with roster talent
Brand Partnerships
Capsules with festivals & lifestyle brands
Pop-Up Activations
Scarcity-driven sales at global events
Friends Only crew group photo event

Global IRL Experiences

MOMENTS

M4
When We Show Up
 Sound system parties
 Writing camps with local artists
 Live shows & headline performances
 Pop-up merch drops
 Community giveback
Revenue Streams
 Ticket sales & door
 Merch pop-up sales
 Brand sponsorship
 Content capture & licensing
Key Markets
LA Kingston London NYC Miami Toronto Accra
21+ Activations Since 2020
Yoga on the beach, Friends Only Camp Jamaica
M5

The Community Builder

MEMBERSHIP

Membership is the layer that holds everything together. It turns audience into community by rewarding participation, not just consumption.

Tiered Membership
Acquaintance → Friend → Close Friend → Family. Access deepens through engagement and participation.
Digital Passport
Mobile-based identity that tracks attendance, cities, and activity. Proof of presence unlocks rewards, access, and status.
City Ambassadors
Local leaders activate each market. Host events, grow community, and drive culture on the ground.
Clubs
Dinner, Fitness, Book, Travel. Global and city-based communities with real-world experiences.
Why it works  Membership turns moments into movement. Participation drives access, and access builds loyalty, culture, and recurring revenue.

THE ECOSYSTEM IS BUILT.
TO SCALE, WE NEED PARTNERS.

Where You Fit

THE OPPORTUNITY

Five verticals. Each one active. Each one investable. Partner across the ecosystem — or zero in on the one that fits you.

M1
Music
2 Singles Released
Creative direction set. Artist partnerships secured. 100% master ownership on every track.
Capital Accelerates
Marketing (PR, radio, digital) • Touring & artist travel • Content creation
Revenue
Streaming • Sync • Radio • Mechanicals
M2
Media
In Production
A storytelling layer that expands cultural impact and global reach. 100% owned content with long-term value.
Capital Accelerates
Docuseries production • Shooters & creatives • Travel & interviews
Revenue
Licensing • Sponsorship • Ad Revenue
M3
Merch
Operating
Currently designing, producing, and distributing in-house. Demand is proven at every activation.
Capital Accelerates
E-commerce infrastructure • Fulfillment systems • Standalone revenue stream
Revenue
DTC Sales • Pop-Ups • Brand Collabs
M4
Moments
21+ Activations
Community-driven experiences that deepen engagement and cultural relevance across key markets.
Capital Accelerates
Logistics & travel • Artist stipends • Scalable live events
Revenue
Tickets • Sponsorship • Content Capture
M5
Membership
Building
The long-term ecosystem layer. Connects all verticals into one community with recurring revenue.
Capital Accelerates
App development • Platform infrastructure • Global community
Revenue
Subscriptions • Access • Data

The model is working. The audience is engaged. The infrastructure exists.

Capital doesn’t launch this — it scales it. This is an investment in an ecosystem, not a single project.

LET’S GROW TOGETHER.

We’re looking for partners who believe in the vision — and want to be part of building it. Let’s talk!

Natalie Prospere
nat@natalieprospere.com
(617) 212-1568